As a neon sign hanging in a space it confronts programing logics with written/spoken language, two different set of meaning. As a light sign, it draws a reference to the neon statements of Joseph Kosuth quoting Wittgenstein’s Tractatus inducing a reflection on the epistemological nature of sense as condition for art. Its handwritten nature attributes a tenderness to the austerity of both the statement as the cold light, rendering the phrase into an almost poetic construct.

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Bracketing is a technique used both in programming as in philosophy: In programming, bracketing is a punctuation used to establish the order of operation or evaluation. In philosophy, bracketing is a verb used to suspense judgement about reality to focus on experience. It’s a commonly used feature within phenomenology, which grew out of Kant’s distinction between ‘phenomena’ (existence object to the senses) and ‘noumena’ (existence independent from the senses).

Run

Run is a command in programming language to start a program, contrary to its meaning in human language where the first intuitive understanding of the word ‘run’ would be to move away; to avoid doing something.